KFC: National Design Ecosystem

I design and execute end-to-end creative solutions for KFC, covering everything from national menu boards and drive-thru signage to e-commerce and large-scale OOH campaigns. My role centers on maintaining brand excellence through precise layout design and expert product retouching, ensuring every promotional campaign captures the consumer’s attention and drives online and in-person orders.

KFC~COMIC CON~OGILVY~INTOTO~RETOUCHING~ART DIRECTION~ECOMMERCE~OOH~MENU~DRIVE THRU~CONCEPTS~ANIMATION~VIDEO EDITING~STORYBOARDING

Comic Con

Developed in partnership with INTOTO and Ogilvy, this project involved the art direction and design of a series of limited-edition, gaming-inspired food concepts. Responsibilities included storyboarding and the creation of custom illustrations that captured the essence of iconic characters and gaming themes.

Over a two-month period, the focus remained on balancing unique artistic styles to maintain a cohesive visual identity that resonated with both casual viewers and dedicated enthusiasts. These artworks were successfully deployed across the brand’s website, mobile app, in-store menus, and digital kiosks, ensuring a consistent and engaging brand experience that celebrated the vibrancy of gaming and pop culture.

E-commerce

Category Images

Retouching

Art Direction & Concepts

KFC x VW 2025

Agencies: INTOTO, Ogilvy and ODM

KFC CONCEPTS

I led the art direction, layout design, and retouching along with INTOTO to refresh KFC's web and app category images. My goal was to create a cohesive, responsive visual system that improved navigation across desktop and mobile. By meticulously retouching product imagery to maximize appetite appeal and balancing brand elements, I delivered an updated digital ecosystem that significantly improved KFC's visual consistency and overall customer journey.

A visual archive of ideas brought to life. Explore a curated collection of in-house concept art and the final deliverables from successfully launched promotional campaigns.