ITHUBA: TVC
KFC~COMIC CON~OGILVY~INTOTO~RETOUCHING~ART DIRECTION~ECOMMERCE~OOH~MENU~DRIVE THRU~CONCEPTS~ANIMATION~VIDEO EDITING~STORYBOARDING
KFC~COMIC CON~OGILVY~INTOTO~RETOUCHING~ART DIRECTION~ECOMMERCE~OOH~MENU~DRIVE THRU~CONCEPTS~ANIMATION~VIDEO EDITING~STORYBOARDING
Progressive Jackpot
I was assigned the role of art directing, storyboarding, and animating an explainer video for the National Lottery's Progressive Jackpot game.
The challenge lay in condensing a substantial amount of information into a concise video lasting 30 seconds or less, all the while ensuring it remained both informative and instructive. The project spanned approximately a month, encompassing the necessary voiceover recordings prior to animation to ensure the copy was ready for production.
EAZIWIN
This project involved the art direction, storyboarding, and animation of a TVC explainer video for the National Lottery's Eaziwin New Games Launch.
The objective was to champion three new games, drive sales, entice new registrations, and encourage existing players to engage with the new offerings. The successful, on-time delivery and impactful launch of this campaign were achieved through the seamless collaboration of a three-person design team.